MARKETING & ENGAMEMENT SPECIALIST

Location: Helsinki, Finland (Hybrid)


Help us activate people and organisations to build mental skills and make mental wellbeing part of everyday worklife.

At Auntie, we’re on a mission to tackle one of the biggest challenges in today’s worklife: mental wellbeing and the mental skills employees need to navigate constant change, pressure and complexity.

Our service is trusted and valued by organisations in multiple countries, with customers and Auntie users around the world. As a subscription-based service, real impact is created when organisations and their employees actively adopt, use and return to Auntie over time.

To accelerate our growth, customer lifetime value and Auntie service usage, we’re now looking for a Marketing & Engagement Specialist to strengthen our marketing team.

This role brings together data-driven marketing, lifecycle thinking, customer experience and strong technical HubSpot expertise. You’ll work hands-on with HubSpot and collaborate closely with Product, Customer Success and Sales to support scalable activation and engagement across the customer lifecycle.

What you'll do (and enjoy doing):

HubSpot automation & lifecycle activation

• Work hands-on with HubSpot to build and maintain lifecycle automations and workflows

• Execute full-funnel lifecycle journeys that activate both customer organisations and Auntie users

• Support lifecycle activation from onboarding to renewal and re-engagement

Customer & user activation campaigns

• Plan and execute activation and engagement initiatives that combine content creation, customer education and lifecycle thinking

• Drive organisational customer activation and Auntie user onboarding and repeated service usage

• Develop customer-specific and scalable approaches that increase adoption at organisation and user level

Service usage growth & engagement

• Create data-driven engagement programs that increase active users, session frequency and long-term usage

• Use behavioural and usage data and customer health metrics to identify drop-offs, friction points and churn risks

• Support retention efforts by identifying churn drivers and contributing to targeted engagement and activation actions

• Turn insights into practical improvements and measurable impact

Collaboration & continuous improvement

• Work closely with product, customer success and sales teams to ensure a seamless customer journey

• Contribute to improving activation and adoption practices together with cross-functional teams

• Experiment, learn, iterate and measure what truly matters

We think you’ll thrive in this role if you

• Have 3–5 years of experience in marketing, lifecycle marketing, growth or customer engagement roles

• Have experience working in a SaaS or subscription-based service environment (considered a strong plus)

• Have strong, hands-on HubSpot expertise, including workflows, automation and lifecycle configuration

• Are comfortable working with data and using insights to improve engagement and usage

• Understand that in subscription services, activation and retention are as important as acquisition

• Enjoy working across teams and turning complexity into clear, scalable actions

• Enjoy working in a growing scale-up, where things move fast, roles evolve, and you get to shape how things are done

• Are proactive, curious and comfortable taking ownership of your own areas

Language skills

• Fluent in Finnish and English (must-have)

• Knowledge of Swedish is a plus

Nice extras (not mandatory, but a bonus)

• Experience with performance marketing

• Experience in event organisation (online and/or live)

• Interest in mental wellbeing, behaviour change or developing employee capabilities

Why join Auntie?

At Auntie, you’ll be part of a team that’s making a real difference in how people feel and function at work.

What We Offer

• The opportunity to work with a beloved product and have an impact on the wellbeing of thousands of people.

• Competitive salary.

• Flexible hybrid work environment (modern Helsinki office + remote).

• Unlimited use of the Auntie service.

• Occupational healthcare service.

• Lunch, exercise and cultural benefits.

• Wellness hour, internal events and other Auntie tools geared to help you feel your best.

• A mission-driven culture that values autonomy, learning, and work-life balance.

About Us

Auntie provides mental wellbeing services and mental skill development to help organisations build sustainable performance and workforce capability. Our services focus on strengthening employee mental wellbeing while developing capabilities such as resilience, adaptability, focus, self-leadership and people leadership supporting sustainable performance and effective leadership in a continuously changing work environment.

We’re a 40-person B2B2C health scale-up, headquartered in Finland and working with organisations and Auntie users globally. Our services are highly valued by customers and users, supporting HR and business leaders in building a healthier, more resilient and more capable workforce.

Get to know us before you decide

We believe it’s important that you get a real feel for the team and culture. During the interview process, you’ll meet future colleagues and hear directly what working at Auntie is like.

Please submit your application by 6.3.2026.

If you have questions, you can contact Johanna Haataja 26.2.2026 between 15-16 or 2.3.2026 between 15-16. Call +358 50 552 8248.

Does this sound like you?

We’d love to hear from you.

Auntie is a low-threshold mental well-being service that provides employees with concrete support for everyday challenges. At the same time, we help build essential workplace capabilities such as resilience, adaptability, stress management and recovery skills, and communication and emotional skills.

Our service packages combine 1:1 support with webinars and practical materials, focusing on small changes that create meaningful and lasting impact. For leaders, we offer tailored services designed to strengthen people leadership skills and support successful leadership in everyday work. Available in over 25 languages, Auntie is already trusted by over 500 organisations globally. 97% of our users recommend Auntie, and our organisational customer NPS is 73 reflecting the real value we create for both individuals and organisations.