PRODUCT MANAGER
End-User Activation 

Location: Helsinki, Finland (Hybrid)

About Us

Auntie provides mental wellbeing services to employers that value their people. We’re a 40-person B2B2C tele-health startup on a mission to prevent workplace burnout. Our Finland-based team delivers virtual, psychologist-led wellness sessions to enterprises across the EU. We have over 450 customers and thousands of happy users all over the world. Within our small but mighty Product organization, we’ve organized responsibilities around the activation-to-retention funnel.

Role Overview

As a Product Manager focused on Activation & Engagement, you’ll own the end-to-end strategy for turning a company’s subscription to Auntie services into virtual psychologist sessions attended by that company’s employees. You will be responsible for making sure that employees get the value of Auntie when their employer becomes our customer. And in this role, you will not just be a wrangler of the backlog. Instead, you’ll uncover user needs, define vision and metrics, drive cross-functional alignment, and craft experiments that materially improve the value customer organizations derive from Auntie.

This role is a step up from a traditional Product Owner: You’ll shift from “build what’s in the backlog” to “decide what goes into the backlog, and why,” grounding every decision in business impact and user insight.

What You’ll Own:

Activation Strategy & Roadmap

• Work directly with Auntie’s Chief Product Officer to set North-Star metrics and OKRs tied to activation.
• Define and prioritize P0 experiments (e.g. calendar integrations, in-app nudges, bulk-invite flows).

User & Market Research

• Collaborate with our Designer and Researcher to run interviews, surveys, and usability tests.
• Translate qualitative insights into clear problem statements and opportunity areas.

Metrics & Analytics

• Instrument key funnel stages: Assigned → Seat Claimed → Session 1 Started → Completion.
• Use data to diagnose drop-off points and measure the impact of experiments.

Cross-Functional Leadership

• Partner with our floating Designer and a shared pool of Engineers to scope, prototype, and ship features.
• Align with Customer Success, Sales, and Marketing on messaging, pilots, and roll-out plans.

Stakeholder Management & Communication

• Evangelize activation initiatives: share roadmaps, lead weekly demos, and report on KPI progress.
• Balance near-term delivery with long-term platform considerations (e.g. scalability, compliance).
  

Who You Are

• Experienced: 2+ years as a PM or Associate PM in a B2B/SaaS environment (startup experience a plus).
• Data-Driven: Comfortable defining KPIs, running A/B tests, conducting user interviews, and making decisions based on the insights you have gathered.
• User-Obsessed: You can empathize with both HR admins and the individual employee, turning insights into solutions that reduce friction.
• Collaborative Leader: You thrive in small teams, inspiring engineers, designers, and researchers with clear goals and shared ownership.
• Strong Communicator: Able to distill complex analyses into concise recommendations for executives, CSMs, and technical teams.
• Organized & Pragmatic: You know how to balance quick wins with scalable, long-term architecture.
  

What We Offer

• The opportunity to work with a beloved product and have an impact on the wellbeing of thousands of people.
• Competitive salary.
• Flexible hybrid work environment (modern Helsinki office + remote).
• Unlimited use of the Auntie service.
• Occupational healthcare service.
• Lunch, exercise and cultural benefits.
• Wellness hour, internal events and other Auntie tools geared to help you feel your best.
• A mission-driven culture that values autonomy, learning, and work-life balance.

Apply: Submit your CV. Bonus points if you add a one-paragraph note explaining how you’ve improved the user activation funnel in a business similar to ours. We can’t wait to meet you! Send your application by 16th of May.